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Monday, April 21, 2014

Powdered Alcohol ( Palcohol ) - What Do You Think?

Gawker reports, the federal government has approved a new product: powdered alcohol - that's right, Palcohol - Just add water...
The product is expected to hit shelves in the fall, giving consumers six options to just-add-water and get straight options like vodka and mixed drinks like Cosmopolitan, reports Eater.

I guess the company decided to get a little more serious now that they can actually sell the powder.  Take a look at the "then" and "now" comments at
Then: "We have found adding Palcohol to food is so much fun. ... Some of our favorites are the Kamikaze in guacamole, Rum on a BBQ sandwich, Cosmo on a salad and Vodka on eggs in the morning to start your day off right. Experiment."
Now: "Can Palcohol be added to food? I suppose so. ... As Palcohol is a new product, we have yet to explore its potential of being added to food."
Then: "Let's talk about the elephant in the room….snorting Palcohol. Yes, you can snort it. And you'll get drunk almost instantly ... Good idea? No. It will mess you up."
Now: "Can I snort it? We have seen comments about goofballs wanting to snort it. Don't do it!"
The site now notes that the former "humorous and edgy verbiage about Palcohol" wasn't "meant to be our final presentation of Palcohol," and asserts that it was very clear even then that its product be used responsibly.
How this got passed by the U.S. Alcohol and Tobacco Tax and Trade Bureau, I don't know but I'm game - pass the powder please...

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