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Wednesday, October 23, 2013

Sean Combs Launches Revolt TV Network "The ESPN of Music"





Sean Combs' launched his TV channel "Revolt" on Monday. Despite some technical glitches at the onset, Combs aspires to be nothing less the best and plans on making Revolt the ESPN of music, with well-curated playlists and a strong focus on industry news.


"I want to know, who is Taylor Swift?" Combs said. "Why is Miley Cyrus twerking? Why did Jay-Z and Justin Timberlake go on tour?

Why did Kanye West call his daughter 'North'? The industry of music is just as important, or more important, as the industry of sports. Sports are covered in a serious manner and we want to follow in those footsteps."


"We're just going to do it better," said Val Boreland, Revolt's chief programming executive. Combs said he wants a network where people program from the gut instead of sales charts, citing legendary DJ Frankie Crocker and "Soul Train." His executive team is heavy on industry experience, with former ESPN executive and Vibe magazine president Keith Clinkscales, former Warner Bros. and MTV executive Andy Schuon and Boreland, who worked at Comedy Central.



Monday night's online launch was marred by technical problems that operators blamed on demand. The picture repeatedly froze as Combs talked from the front steps of a Brooklyn home where the late Notorious B.I.G. grew up. The opening video was Biggie's 1994 song "Juicy," a song Combs produced in his Puff Daddy days, where the artist looked back on an improbable journey that began with big ambitions.

From there, Combs and former MTV VJ LaLa Anthony played tracks from the French DJ and producer Gesaffelstein, the California hip-hop duo Audio Push and the British electronic music duo Disclosure.
Revolt will air videos almost exclusively with a few news reports sprinkled in until January, when a new studio in Los Angeles opens for artist interviews and concerts.

Combs was compelled to release a video a few weeks ago making clear that Revolt is not all hip hop.
"People have made an assumption, because I'm a hip-hop artist and I'm African-American, that I'm going to try to make a second version of BET," Combs said, "which I'm not."


"It's the hardest thing I've ever done," Combs said, "and it's the most exciting thing I've done in a long time."

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