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Thursday, August 9, 2012

Social Media Guide: What Is Pinterest?



In today's world, social media has taken over! With a variety of different websites like Facebook, Twitter, LinkedIn, YouTube, even Google+, there are few people in the world who aren't somehow involved with the new trend. It seems as though everyone is always looking for the newest and hottest social media phenomenon. And if you've hit this article, you've found the new phenomenon! It is called Pinterest. But what is Pinterest and who is it for? Let's take a look at the who, what, when, why, and how of Pinterest to help you become more familiar with the latest social media trend.

What is Pinterest?
Pinterest, the latest social phenomena to hit the masses, is a sharing platform in which you "pin" pictures to your board. The picture sharing site allows you to create categories of photographs, pin your pictures, and share them with other people. In addition to pinning pictures, you can also pin videos, share monetary gifts, and join discussion groups.

When would you use pinterest?
Initially, Pinterest began as a type of scrapbooking website in which users could post pictures of their family, pets, or vacation and share them with others. As such, it was seen as more of a spare time or hobby type website. However, as the platform began to grow, users started to see the potential that it really held. With new features included, individuals are now using Pinterest for a wide variety of things such as wedding planning, interior decorating, and even marketing.


Who uses Pinterest?
Now that we have answered the questions "What is Pinterest?" and "When would you use Pinterest?", let's answer the question "Who uses Pinterest?" The answer to this question is simple - everyone and anyone. As stated previously, Pinterest started as a platform for everyday users who wanted to organize and share their pictures with the world. Since then, business owners have began to see the potential of the platform and are now using it to market their products and distribute their brand messages.

Why use Pinterest?
There are several different reasons that one might use Pinterest:
  • To share photos with family and friends
  • To share information - Many people use Pinterest to post their recipes and ideas, or showcase their talents through photographs.
  • To gather inspiration - Individuals from around the world use Pinterest to showcase their best ideas. So whether you are looking for wedding ideas, cake ideas, decorating ideas, or other forms of inspiration, Pinterest is a great place to find it.
  • To promote a business - Pinterest can be a great way to share your products with the world. Post your product pictures, or use Pinterest to showcase the talents that you have to offer. Even better, use it to create a visual brand personality for your business. Make people fall in love with who you are and what you do.
Now that you know "What is Pinterest?", who uses it, and why you would use it, there's one final question to answer:

How do you use Pinterest?
It's simple! Just head to the Pinterest website to learn how to set up an account. Then follow "MagneticSilvia" on Pinterest and enjoy the ride.

So what is Pinterest? It is the latest social media trend, allowing account owners to share and browse through pinboards of pictures. Who uses Pinterest? Everyone! Why use Pinterest? For personal interest or to promote a business. How do you use Pinterest? Check my website for more information!

Silvia Pencak is the Online Business Strategist and Magnetic Branding Expert. She works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Her programs and services are designed to strategically move your business forward, helping you to attract and keep all the clients you need to run a successful business. Get your free Stand Out Now! Kit at http://www.magneticlook.com.

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